Branded For Success

So, what do Apple, NASCAR, Staples and I have in common?

I own an Apple computer? Well, yes, but…

I like NASCAR? Maybe…

I buy my office supplies at Staples? Sometimes I do…

But no, that’s not it!

We are all going to be on a Teleseminar series together that you will not want to miss called Brand For Power Summit.

Join me and 12 of the World’s top online and offline branding experts, who will be giving you step-by-step strategies on building a powerful brand, and you can attend the live teleseminars for FREE.

http://www.BrandForPower.com/heather

If branding is not top on your list, it should be. With a powerful brand, you can attract more attention, retention and sales through the ever-increasing clutter in the marketplace.

It is so hard these days to launch a product and to get noticed among the clutter. I am sure you agree. However, a powerful brand stands out. It does the most powerful three things that any marketer can do: it builds the know, like, and trust factor all in one.

Learn how to build your brand to beat the competition and smash through roadblocks and barriers using a powerful brand.

You can’t afford to miss this opportunity to hear from branding experts that have worked with Apple, IBM, Pizza Hut, Staples, Toy’s-R-Us, Good Morning America, ABC, Universal Studios, Coca Cola, NASCAR, etc.

What would advice from these brands be worth? Find out at:

http://www.BrandForPower.com/heather

See you there!

By the way, take a special look at the second page and see how you can make a difference in the lives of children who need medical attention across the globe.

Would you like to get your question answered during my teleseminar?

Go to http://www.AskHeatherKirk.com and submit your question. I will base my teleseminar content on the questions you submit at that site.

I ran across this at a corporate branding site. What a great way to breakdown how branding is used within a company. This is not for the beginner or the branding-faint-of-heart. For the small business and entrepreneur, who are my target market, you may not implement every branding element this illustration shows. At the same time, though, it can help you discover parts of your brand that you may be missing and help you set goals as you develop your brand. Check it out by clicking the image below.

Built by Kolbrener, a branding company

It is a sign of healthy brand implementation when a company actually lives out their brand. What use is a brand if you don’t maintain it through your company actions or if you don’t publicly implement it in your community? When you have a brand set, implementing it in how your company operates, how you engage clients, and how you gain exposure in the community will determine its effectiveness.

I pass a State Farm Insurance agent’s office every day as I take my kids to school. State Farm’s tag line is, “Like a good neighbor, State Farm is there.” What caught my attention about this particular agent was her roadside marquee. For the nine months that I drove by her office last year, I can only remember once when her message was about her actual product and a special she was offering. Every other time, she has used her marquee to show her involvement as a citizen of her community.

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We’re conditioned to notice color. It’s one of the first things we notice on products or materials. The way we view those colors psychologically triggers how we feel and think. They even influence us to buy.

Your color choice will project a message about your business. When designing a brand, it makes sense to use color to establish a perceived image based on the way that color is perceived. That’s good marketing.

Think about some of the top brands. When you picture IBM™, Wal-Mart™ or HP™, do you see blue? When you think of a Target™ store, do you see the red bullseye? With American Express™, you automatically see green. When you think of McDonald’s™, don’t you see those yellow arches with the red sign?

Those colors were not chosen by accident. IBM™ represents business. American Express™ is all about money. McDonald’s™ wants to get your emotions stimulated and make you hungry. They know their target market.

What emotions are you stirring with your brand? Are they the right emotions to reach your target audience? You don’t want to waste time and money by overlooking the message you are conveying with color.

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