Branded For Success

Jim Howard, Heather Kirk, Chris Howard

Excerpt from Chapter 1…….

What else is branding?

Branding is whatever people believe to be true about you, your company or your products and services. Note that we said whatever they believe to be true, not necessarily what is true.

How people perceive you to be becomes reality in their minds. If people think negatively about you, then they are going to stay away from you, whether you have the best company in the world or not. Alternatively, if they think you are the best, then you can have a lesser product and still come out on top.

Proper branding can help you dictate what the perception of your company is going to be. It is building an identity that demands respect and states positive messages to the marketplace.

Make no mistake about it. You will be branded. Whether you take the steps necessary to properly brand yourself or whether you let the consumer form his own opinion about you and your company, one way or another, you will be branded.

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What is the secret weapon that multi-million dollar corporations use and entrepreneurs and small business owners often overlook or simply believe to be out of their reach?

The power of branding is unparalleled. Major corporations spend billions of dollars every year on branding yet entrepreneurs and small business owners fail to see the need to take the time to properly brand their companies.

As an entrepreneur or small business owner, you face an arena of competition that is growing at a faster rate then ever before. Every day people are setting up shop for their home-based businesses on the Internet, giving them virtually unlimited reach in your marketplace. You must have a way to differentiate your company from everyone else. Proper branding can make your business stand out in the crowd.

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Thank you for PR By The Book for all your hard work.

FOR IMMEDIATE RELEASE

Contact: Laura Donnelly (512)809-4618, laurad@prbythebook.com

Branding Success: Do It Like the Big Guys

Helping Small-Business Owners & Entrepreneurs Create a Profitable and Recognizable Image

When you think of successful company brands, what comes to mind: Starbucks, Wal-Mart, Volvo? Large corporations spend a great deal of time, resources and money on the process, but successful branding is an often overlooked investment for small-business owners and entrepreneurs, and is essential in today’s competitive market. Jim and Chris Howard (husband and wife team) along with business partner Heather Kirk provide keys to creating and building a trustworthy brand image in Branded for Success: The Entrepreneur’s Quick-Start Guide to Making A Profitable, Lasting Impression (Morgan James Publishing, 2007).

Branded for Success provides readers with practical advice and solutions for the critical relationship-building process, including: how to reach your target audience with color and fonts; tips for creating your graphic identity; and how much to budget for a brand that people will recognize at a glance.

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