Brand like the BIG companies - the press release about our book!
Tuesday, April 10th, 2007Thank you for PR By The Book for all your hard work.
FOR IMMEDIATE RELEASE
Contact: Laura Donnelly (512)809-4618, laurad@prbythebook.com
Branding Success: Do It Like the Big Guys
Helping Small-Business Owners & Entrepreneurs Create a Profitable and Recognizable Image
When you think of successful company brands, what comes to mind: Starbucks, Wal-Mart, Volvo? Large corporations spend a great deal of time, resources and money on the process, but successful branding is an often overlooked investment for small-business owners and entrepreneurs, and is essential in today’s competitive market. Jim and Chris Howard (husband and wife team) along with business partner Heather Kirk provide keys to creating and building a trustworthy brand image in Branded for Success: The Entrepreneur’s Quick-Start Guide to Making A Profitable, Lasting Impression (Morgan James Publishing, 2007).
Branded for Success provides readers with practical advice and solutions for the critical relationship-building process, including: how to reach your target audience with color and fonts; tips for creating your graphic identity; and how much to budget for a brand that people will recognize at a glance.