Branding Yourself with Color
Tuesday, March 27th, 2007We’re conditioned to notice color. It’s one of the first things we notice on products or materials. The way we view those colors psychologically triggers how we feel and think. They even influence us to buy.
Your color choice will project a message about your business. When designing a brand, it makes sense to use color to establish a perceived image based on the way that color is perceived. That’s good marketing.
Think about some of the top brands. When you picture IBM™, Wal-Mart™ or HP™, do you see blue? When you think of a Target™ store, do you see the red bullseye? With American Express™, you automatically see green. When you think of McDonald’s™, don’t you see those yellow arches with the red sign?
Those colors were not chosen by accident. IBM™ represents business. American Express™ is all about money. McDonald’s™ wants to get your emotions stimulated and make you hungry. They know their target market.
What emotions are you stirring with your brand? Are they the right emotions to reach your target audience? You don’t want to waste time and money by overlooking the message you are conveying with color.