What’s In A Brand?
Sunday, January 7th, 2007What is the first thing that comes to mind when you think about branding? When someone asks what I do, and I mention that I am in branding, the number one response that I get is “oh you mean like logos and stuff?” The truth is that logos are only a small part of what a brand is.
Branding incorporates everything from visual communication through graphic design to corporate behavior such as customer service policies and marketing strategies. The word brand means to leave a mark - literally to burn a permanent image such as with a hot iron. A successful brand should communicate all of the information associated with a company, product or service. It should represent the company in the marketplace.